Digital Communication Performance & Monitoring Management Director - 631122136

Strategic and Managerial Responsibilities

• Participates in the development and implementation of Digital Communication Performance & Monitoring Management in line with the corporate objectives.
• Directs and manages the Digital Communication Performance & Monitoring Management mandates, providing leadership and facilitating work processes in order to achieve high performance standards.
• Manages and controls change in Digital Communication Performance & Monitoring Management providing guidance and support, necessary for continuous improvement.
• Ensures compliance with organizational policies, procedures and quality standards in the Digital Communication Performance & Monitoring Management.

Core Responsibilities

• Conduct regular audits of websites and social media platforms to ensure adherence to compliance standards.
• Manage access controls to prevent unauthorized usage.
• Lead the implementation of standardized content models and brand-aligned messaging across digital channels.
• Conduct regular audits to evaluate compliance with ICR and cybersecurity standards, ensuring that all digital platforms, systems, and operations adhere to regulatory and internal guidelines.
• Coordinate timely corrective actions with internal teams to ensure optimal user experience and alignment with brand expectations.
• Oversee the deployment and management of real-time monitoring systems to detect brand impersonation, fake accounts, misinformation, and reputation threats.
• Lead the daily tracking and analysis of campaign and platform performance using advanced analytics tools and KPIs.
• Monitor platform functionality and user satisfaction based on performance data, recommending enhancements where needed.
• Provide strategic insights and response recommendations based on sentiment analysis and trend monitoring to safeguard the brand.
• Utilize AI-powered tools to track audience sentiment and brand health, with automated alerts for emerging risks, crises, or engagement opportunities.
• Provide sentiment analysis reports to guide content and engagement strategies.
• Determine Marketing Effectiveness of social media communications by calculating investments performance indicators such as Return on Investment (ROI) and recommend adjustments
• Monitor relevant conversations on social media platforms, understand the underlying mood or sentiment and respond with a marketing strategy that influences sentiment favorably
• Monitor site performance, assesses user feedback and engages with visitors in accordance with Corporate relations principles
• Measure the performance of digital marketing initiatives.

People Management Responsibilities

• Defines goals and key performance indicators for members of the team and ensures effective application of the stc performance management process.
• Directs planning and selection of manpower in the Digital Communication Performance & Monitoring Management , in line with the business and operational plans.
• Ensures high level of employee engagement and capability development by providing on-going feedback and coaching team members within the Digital Communication Performance & Monitoring Management.