Senior Media Analyst

Job Purpose

The role holder is responsible for managing stc’s Media Relations through effective plans and directions from management of Corporate Communication. The role holder shall carry out his duties in accordance with the stipulated business policies and procedures.

Job Responsibility

• Support Corporate Communication initiatives by providing media news coverage in order to reach all customer segments through different media platforms (TV, Newspapers, Social Media).
• Build and manage long term local and international Media press relations with TV Channels and News Paper/Digital agencies  in order to strengthen the STC Brand and lead Telecom news coverage in the region.
• Monitor STC related media coverage and provide high quality and on the spot feedback/ rebuttal in case of negative press coverage in order to safeguard STC Brand image.
• Monitor & report on a monthly basis to Corporate Communication management and top management the media news coverage and impact from international/local news outlets on STC Brand image.
• Provide media support to GCEO & Top Executives including Group CEOs during local and International events by booking TV spots and appointments with Journalist in order for STC to have an activate presence during such events for all stakeholders and potential investors.
• Coordinate with Media Relation Content Support section to develop press releases, interview talk points and executive speeches and ensure all content created is aligned with STC Brand strategy and content quality standards. 
• Proactively Coordinate with the relevant Sectors within STC to plan Media coverage needs on annual basis.

Job Responsibility (cont.)

Years of Experience

2 years and above

Nature of Experience

Prior experience in public and media relations, preferably with a large organization in the telecommunications industry

Job Band

Employee

Skills

• Knowledge of media relations methodologies and customer service orientation
• Knowledge of corporate industry
• Relationship building skills
• Media and public relations skills
• Marketing skills
• Analytical, quantitative and conceptual skills
• Communication and presentation skills

Education

Additional Education

Certifications